Get: SafeBoda customers and Kampala residents
Who: Have been placed under the Covid lock-down and are worried about how to safely get access to certain services
To: Perceive SafeBoda as the best way to access said.
The Approach: Position SafeBoda as the brand that cares about and is dedicated to serving and bringing convenience to it's customers when they need it the most.
The Idea: When you need us, we are a tap away.
Skills: Customer research, Creative strategy, Go-to marker strategy, Copywriting
